Should a business journalist know better?

Having seen the article ‘Motorola Cheaps Out With Moto X’s $500 Million Ad Budget' promoted on Linkedin this morning, I read it partly to see what the nonsensical headline meant and partly because I was interested to find out about Motorola’s new smart phone.  I’m none the wiser about the headline, however this isn’t what frustrated me about the articles author, Sam Grobart, and where I believe a business journalist really should know better.
My frustration with the article lies at the beginning of paragraph six with the sentence “Advertising gets a lot of attention, but marketing, sales, and promotion are arguably more important”.  I spend quite a lot of time training entrepreneurs on marketing, a concept which I believe is essential for business success yet a concept which many business owners simply don’t fully understand and neither it seems does Sam Grobart.

Anyone who has studied business even to GCSE level knows about the Marketing Mix, part of which is Promotion and that advertising is itself a form of promotion.  It isn’t just that this is such a fundamental error from a senior writer at Bloomberg Businessweek, one of America's largest business publications, that is frustrating, as much as it makes educating business owners about marketing far more difficult when simple concepts are confused by those who should surely know better.